Consumerism, Self-Care Trends and the Broader Value of Health

A new CWHP report on Consumerism, Self-Care Trends and the Broader Value of Health suggests the importance of education and tools to assist individuals in making smart treatment decisions -- whether in the formal treatment system or through self-care alternatives. To hold down the costs of healthcare benefits, employers are exploring a variety of strategies aimed at making consumers more aware of the costs of their care in order to influence utilization of that care. Consumer guidance can help employees navigate to appropriate care, whether it is provided through the formal treatment system or through self-care including OTC alternatives. Broader work-related benefits including improved attendance and job performance and less work disability are associated with improved employee health. In light of the consumerism shift in health decision-making, consumer education and decision-support tools may support better choices resulting in improved outcomes for both employees and employers